The Smartest Customer Profile Engine in Loyalty
With Doyalty's CDP get a unified customer view.Merges POS, ecom, app data and all your data points easily.
9 Premade Customer segmentation based on industry standards, get Churn risk, Customer lifetime value and engagement potential.
Key Capabilities
Unified Customer Profiles
Beyond basic identity merging:
- Track complete loyalty journey: from first point earned to VIP status
- Loyalty-specific fields:
- Point expiration countdowns
- Reward redemption preferences
- Emotional engagement score (via sentiment analysis)
Use Case: "Identify customers 7 days before points expire with automated save offers"
AI-Powered Loyalty Insights
Predict what matters for retention:
- Churn Radar: Flags at-risk members based on:
- Reward dormancy
- Tier stagnation
- Support ticket sentiment
- Reward Optimizer: Recommends ideal incentive values per customer
Client Result: "Home & Co. reduced churn by 33% using predictive save campaigns"
Compliance Automation
Built for loyalty's unique needs:
- Auto-purges expired point data per regional regulations
- Consent management for reward communications
- Audit trails for all loyalty actions
Key Feature: "Program-specific data retention policies (e.g., auto-delete unused point records after 24 months)"
How It Works
1
Connect
- Pre-built connectors for:
- POS systems (Square, Toast)
- E-commerce platforms (Shopify, WooCommerce)
- Customer service tools (Zendesk, Freshdesk)
- Loyalty-ready data mapping:
- Auto-classifies transaction types (qualifying vs. non-qualifying purchases)
2
Analyze
- Specialized dashboards:
- Loyalty health (redemption rates, point liability)
- Tier migration trends
- Reward ROI by type
- Exportable reports:
- IRS-compliant gift card liability statements
3
Activate
- Loyalty-specific activation points:
- Trigger birthday rewards from profile data
- Sync VIP status to POS systems
- Feed predictive scores to email/SMS campaigns
Example: "When customer reaches 80% of Silver tier, auto-send upgrade challenge"
Technical Superiority
- Real-time processing: <500ms latency for point updates
- Scalability: Tested at Million+ loyalty members
- APIs: Easy to integrate Restfull APIs for custom loyalty workflows